One of the most recent trends to hit online shopping networks is to provide tempting
offers to customers that expire at midnight. This has a lot to do with the state of the
customer's mind while reading the mail that brings the offer.

A recent study has shown that most marketing mails sent during the day are more likely
to go unnoticed than those sent during the evening when he/she is in a more relaxed
environment. If the customer can consider the offer at the time its well and good but
a little procastrination goes a long way. Since the deals expire at midnight there is an
increase in the chances of people buying goods under the influence of alcohol. This has
given rise to a new trend in online shopping: drunken online shopping.

A recent poll indicates that more and more British people indulge in online shopping
under influence and don't mind admitting it too. Although serving alcohol in high end
fashion stores is not a new thing, but the application of the same principle by online
shopping marketers certainly is a most revealing fact. More and more home shoppers are
being presented with quick decision offers that reach them in a relaxed state of mind, and
some tipsy clicks could do the rest of the job for them.